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November 22, 2018

MUST HAVE x LITKOVSKAYA: brand-new collaboration

On November 22, 2018, the Ukrainian brand MustHave introduced fashion collaboration with the leading Ukrainian designer - Lilia Litkovskaya.

MUST HAVE x LITKOVSKAYA capsule collection is brave and fruitful dialogue between two fashion formats, based on the attempt to make branded designer’s clothing a little bit closer for mass market customers.

The collaboration is caused by common vision for contemporary fashion and style as well as the desire to create a unique female image, imbued with streetstyle urban chic. Hence, the most adorable route “Kyiv-Paris”, being one of LITKOVSKAYA brand logos, has become the leitmotif of MUST HAVE x LITKOVSKAYA capsule collection. 

Le style à la française and parisian women's skills to create unique effortless looks have inspired us while working on the collection, that's why it's made up mostly of a capsule wardrobe - all-purpose and easy to combine: casual shirts, jeans and a basic T-shirt take turns to elegant dresses of a bit complex eclectic design.

Amazing Ukrainian-Bolivian singer Michelle Andrade has become the ambassador of this collaboration. According to Lilia Litkovskaya, Michelle is “the incarnate of plasticity, grace, but at the same time, perseverance and strength, which we wanted to embody in the image of our heroine”.

Michelle was the first who wore the outfits from the brand-new collection. That moment was captured by a photographer Denis Manokha. The photo shooting took place during Paris Fashion Week in one of the most famous gardens of the French capital - Tuileries.

Get inspired by French chic aesthetics from MustHave x Litkovskaya collaboration, and tomorrow - November 23 - we invite everyone to see it in all MustHave stores and showrooms as well as on the website musthave.ua.