139February 6, 2020
New collection MustHave SS`20
On February 6, MustHave, the first Ukrainian mass market of women's clothing, presented its SS`20 collection. It included printed dresses made of staple and maroken, sweaters, a sweatshirt, and a bodysuit. Some products have already become the hallmarks of the brand. There is a red suit in the spring-summer collection: a double-breasted jacket and slouchy trousers. Models like this one MustHave repeats almost every season.
Another feature of the brand's collections is the houndstooth. The pattern you can find in various designs and colors. There are black and blue Houndstooth skirts, a jacket with a belt and trousers in the spring-summer season. Also, the first updating has denim products and leather belts.
The SS`20 campaign collection, together with the MustHave team, was worked by stylist Evgenia Skvarskaya, who works with Vogue, Harper’s Bazaar, L’Officiel, ELLE, Cosmopolitan, and photographer Denis Manokha, who also shot covers for Ukrainian magazines.
«After a gray winter, I always want to feel the lightness and freshness of spring as soon as possible, — say brand co-founders, Anastasia Dziuba and Anna Betz. — This is the feeling we wanted to express in the campaign.»
The background feature of the shooting became a beige-orange parachute. He added lightness and contrast to the bright pieces of clothing.
Campaign footage also shows new models that will arrive later. In the next SS`20, you will see pink satin dresses in white polka dots, a milk suit, as always with two types of trousers: classic and culottes. And a few new trench coats: in gray and khaki color.
SS`20 update is already available in all offline stores of MustHave network, and on the brand website musthave.ua.