About Musthave

MustHave is a Ukrainian fashion brand that was founded in 2010 by Anna Bets and Anastasiia Dziuba. Inspired by the idea to create a high-quality local shopping format, the brand became the first Ukrainian mass market. From basic apparel to sophisticated elements, the range of MustHave is meant to fulfil all the need of the modern woman's wardrobe. The brand has its own shoe and accessories lines and regularly releases unisex collections. High quality fabrics and materials, such as wool, leather, satin, linen and cashmere are used to bring MustHave designs to life.

"Before, there were no affordable 'made in UA' clothing and the habit of buying local. When we came up with an idea to create MustHave we were 23; bought our clothes at mass markets and often noticed a poor ratio of price to quality, lack of designs and low level of service", — brand co-founders Anna Bets and Anastasiia Dziuba.

Today MustHave has its own 1500m² manufacture, 16 stores in Kyiv, Lviv, Vinnytsia, Ivano-Frankivsk, Cherkasy and Dnipro, 180 talented employees and thousands of loyal customers in Ukraine and the whole world. View our Stores page to find the location most convenient for you.

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